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You may think that the quickest way to boost your hotel business is to reduce your rates, especially during the week. However, that doesn’t necessarily translate into creating demand. That is the kind of thing that can set up the wrong expectations for your guests. Instead, there are more effective ways to boost your hotel business. Here are few ideas to put into action:
Promote Special Packages
You should look for ways to promote special packages at your hotel. In addition to romantic weekend getaway rates, you can also create special events like a spa treatment or a yoga class.
Target Guests Geographically
You have to think about who is coming to Atlanta and why they are traveling. It might help to partner up with some popular tourist attractions to offer special rate packages during the week. You might also want to reach out to chartered tour buses or concert venues and see if there’s a way to cross promote.
Build Up Your Mailing List
Every guest that checks into your hotel should leave their email address behind. That database will become a very powerful marketing tool. Consider sending out a monthly newsletter that features special promotions going on in your hotel for the upcoming weeks. This is especially relevant with the holidays coming up.
Create One-Day Events
Although the obvious goal is to get people to book, Overnight stays at your hotel it will help if you can actually get them to the facility. That is why you should try and set up special one-day events. These can be art exhibitions, poetry readings, wine tasting, workshops or other cultural events. Even if all you collect are 50 new email addresses, then you’ll still be ahead of the game.
Promote Your Hotel to Local Businesses
You should be reaching out to all the local businesses with special offers for your hotel. If you can accommodate business conferences or meetings, then they should be made aware that. You can also set up a special corporate rate for those businesses that register with your hotel.
Maintain the Property
With all these potential visitors come into your hotel you want to make sure there’s no rubbish looking about. Your staff housekeeping staff might be busy cleaning the rooms but that doesn’t mean you should neglect storage areas, parking lots or grounds. One session with Junk King Atlanta South can fix all that. They’ll send over a team of movers who were very capable of lifting and loading all kinds of heavy objects. It doesn’t matter to Junk King if you getting rid of furniture or yard waste. All that matters is that you want to gone. Make sure your hotel is always free of rubbish with help from Junk King Atlanta South.
