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It would be great if it could be Christmas every month. That way retailers would always be in the “black” when it comes to their bottom line. Traditionally, summer is the slowest time for retailers unless of course your business happens to be at a crowded tourist destination. Even then, you’re still in competition with a lot of other retail outlets. These five tips can help bring in more customers in your store without taking a lot of effort.
Don’t Scare Way Customers
There’s a fine line between being helpful to a new customer and scaring them away. A shopper can pick up on you being overly eager. Instead, make your presence known when they come into the store and let them know you’re standing by to help. Just don’t hover over them. If they ask a question, then that is your opening to engage.
Put Out A Sandwich Board Sign
If there is a lot of foot traffic outside your business, then could use a sandwich board sign to attract customers. Keep your message simple. Promote a sale but do it with humor. There are plenty of examples of funny sandwich board signs to be found online that you could definitely “borrow” for your business.
Hold A Flash Sale
A flash sale is a limited special like two-for-one or 20% off during a specific. It’s a great way to bring in customers on a slow afternoon. Of course, you need to advertise that flash sale by sending out an email blast or updating your Facebook page. Keep those updates going through the duration of the flash sale.
Offer Refreshments
On a cold day, a nice cup of coffee or hot chocolate is a perfect treat for customers. On a hot day, a pitcher of water with lemon or even lemonade is a nice way to say, “Thanks for stopping by.” Even a tray of cookies from a neighboring bakery could be a nice touch.
Keep Your Store Clean
The first thing the a new customer will notice in your store is whether not as clean. It’s not just dust that can be a problem but also a lot of clutter like cardboard boxes, undressed mannequins, racks and display cases. All of that stuff should be removed if it’s not being used. One call to a company like Junk King Atlanta South can take care of that kind of decluttering. They will quickly send over a team of movers and a huge truck that will be able to quickly get rid of all the clutter in your store.
It’s the little things that matter to your customers and the more you can do for them the more they’ll keep coming back.
