In Miami, competition is fierce for hotel guests. As the owner of a hotel, you can’t rely on the fact that your guests may just “wander” into your establishment. Not only do you have to actively market your business but you also have to make sure that every guess staying there has a pleasurable experience. Those guests are going to be your best form of advertising as they take to the Internet to post their positive reviews. Here are some smart ways to bring more business into your hotel by improving your guests’ experience:
Reach Out To Past Guests
You should be building a database of all your guests. This is a good group to target for a return visit. You can offer them a special package on a weekend rate. Think of it as a kind of loyalty program.
Expand Your Concierge
A concierge desk is a welcome addition to any hotel. This is especially true in Miami where there are so many tourists looking for fun activities to engage in. Your concierge should not only be very knowledgeable of the best destinations in Miami but also be able to offer things like tickets to concerts, car rentals and other types of vacation activities.
Host Business Meetings or Reunions
If you have the space to accommodate large groups, then you should reach out to them. Many local businesses might be having meetings that could take place at your hotel. All the high schools in the area have reunions on a recurring basis. That’s a great opportunity to bring in a lot of potential customers throughout the year.
Offer Discounts for Extended Stays
Many people coming to Miami are heading out on a cruise. Whether they’re leaving or returning from that cruise you could offer a discount for an extended stay. Perhaps staying two nights gets the third night at 50% rate. It’s better to have the booking in an empty room.
Keep the Grounds Looking Great
The reason some people come to Miami is because it truly is a beautiful city. By extension, your hotel grounds should be equally pristine. Guests don’t really care if you’re doing remodeling. They don’t want to see construction waste or old furniture piled up in a hallway or in the parking lot. Those are the kinds of big things that should be turned over to Junk King Miami. They’ll send over a team of capable movers and a big truck large enough to hold whatever you’re tossing out. One call to Junk King Miami can have your entire hotel clear of all kinds of unwanted debris. That’s a good call to make.