The majority of businesses in Orlando are dedicated to the tourist trade. Every restaurant and hotel is competing for a slice of that business. Your hotel doesn’t have to be part of a major chain in order to attract tourists. But you do need to let those potential customers know what you’re offering that sets you apart from all the other hotels. That’s easily accomplished with these marketing tips:
Maintain an Updated Blog
You should have an easy to navigate website up and running for your business. Part of that feature should be a blog. This is a weekly or daily posting that is infused with special keywords that will increase the chances that your hotel gets a top ranking on search engine requests. If all of that sounds intimidating, then seek out professional help. There are plenty of content creators that can add this feature to your website. It’s worth the investment.
Ask Your Guests to Post Reviews
You want your guests to have a good experience. That means making sure they feel prioritized. It can’t just be about letting them check in and check out. It is your responsibility to speak with them to make sure everything is to their liking. When you establish that kind of personal connection, it will be easy to ask them to share their thoughts online. You can direct them to Yelp or TripAdvisor to post the reviews. Although you shouldn’t solicit them directly you can reward them after the fact with a treat from the restaurant.
Keep Your Social Media Accounts Active
You should have a Facebook and Twitter account for your hotel. These are the best ways to communicate directly with your customers. However, it should be about the hard sell with every post. You want to create a sense of community by engaging your customers with surveys and pertinent tips. If they feel you’re being helpful, then they’ll be more inclined to visit your establishment.
As the new guests start making their way toward your hotel you going to want to make sure you keep up your standards. It might help to pass out common cards to find out what they like and what they did like. The most important thing at a hotel is to keep it clean. That goes for inside the rooms and around the entire property. Junk King Orlando can be a big help with your property cleanup. These are the junk removal professionals that will dispatch a hard-working moving crew within 24 hours of your first call. That team can clear out old furniture, mattresses, headboards and other rubbish. Junk King Orlando is the perfect partner to help you keep your hotel spotless.
No restaurant owner wants to see an empty café. Although you might be able to count on peak service during lunch or at the dinner hour, it helps if you have a steady stream of customers throughout the day. Even during the week, you could hit sluggish services that put a big dent in your profits. Here are some terrific ways to bring more business into your restaurant:
Host a Theme Night
A special theme night is a terrific way to spice up your regular menu and bring in new customers. This doesn’t mean you need to host a murder mystery (although those can be fun!) But instead think about the cuisine. You can have “summer night in Tuscany” or “cheese lovers delight” evenings with a special fixed-price menu built around those themes. Just don’t go for the cliché taco Tuesday or meatloaf Mondays.
Consider Facebook Ads
Facebook now officially has 2 billion users. Capturing the interest of just a fraction of that population can make a huge difference to your restaurant. You can set up targeted ads that will feature your establishment to those people within your community. You can promote specials or new dishes. Facebook ads are a great way to build up the brand.
Utilize Email Marketing
You should be building of a database of all of your customers’ emails. The way to get those emails is to offer them something. A monthly newsletter is a good option. This can include news about the restaurant, staff mentions, exciting menu options and, most importantly, coupons for dining.
Make Your Menu More Inclusive
You would definitely go broke trying to adjust your menu to appease everyone’s tastes. However, there are some items you can include that can appeal to vegetarians and vegans without having to rewrite everything. Experiment with gluten-free and dairy free recipes and you may discover they have just as much appeal to your other customers without restrictions. Adding a few of those types of items on your menu can bring in more business from customers with more diverse tastes.
Keep Out the Rubbish
Keeping your restaurant clean should be top of your list, right behind the menu. After all, your customers will know if your establishment is clean long before they get a taste of your delicious food. Part of that cleaning goal should also be keeping the rubbish clear from hallways, storerooms and parking lots. You don’t want anything to look cluttered. Junk King Orlando can be a big help with that. These are the professional junk haulers who will dispatch a team of movers to your restaurant and quickly load up all the old furniture, appliances and other gear you want to get rid of.