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Have you hit a slump with your restaurant business? There are always seasonal lows but if a slump persists, then you could be facing some serious consequences. It might be time to re-energize your restaurant business by implementing a few of these savvy marketing ideas.
Create a Recipe Book
If you have loyal customers that already rave about your dishes, then why not share them in a recipe book. Although this might take a little effort and the need to hire an outside creative force, you’ll find that publishing is a lot easier these days. Your recipe book cannot only be sold online through your own website but you can have it available as giveaway presents for those exceptional customers.
Offer Gift Cards
Gift cards have become very popular way of buying a present for someone. The person buying the gift card from your restaurant could be giving it to a new customer. They want to share all the good things they’ve enjoyed about your eatery. Most often, those customers will be coming in alone. They’ll also become repeat customers if you do everything right.
Have Your Chef Meet the Patrons
Just as you should constantly go through the restaurant making sure everyone is having a good time you should encourage your Chef to do the same thing. Customers will enjoy meeting with the person responsible for cooking their delicious meal. If you can set up a special Chef’s table in the kitchen, then all the better.
Post Videos Online
Hopefully, you’re already sharing food photos of all your delicious meals. You should also think about posting videos as well. You can give viewers a tour of your restaurant and interview various staff members. You can also add together customer comments after they finish their meals. These don’t have to be long “movies.” But it’s a great way to show everyone that your restaurant is a fun place to have dinner or lunch.
Offer Online Ordering
If you offer take-out services, then your guests should be able to order online. You don’t want to make things complicated for them or they’ll go somewhere else. Once you have set up your system it’s a good idea to order food yourself just to see how easy it is. That something you should do in a regular basis.
As new customers come in, make sure they are experiencing your restaurant at its very best. Not only does that include what comes out of the kitchen but what they see in the front of the house. You have to be especially diligent with regard to cleanliness. If you have some big furniture items, kitchen appliances and other bulky rubbish, then you need to bring in Junk King Worcester. One call will set up an appointment that will have strong movers lifting and loading all that unwanted clutter no time at all. Keep your restaurant rubbish free with help from Junk King Worcester.
