Here in Atlanta, competition among restaurants is fierce. Even though people are dining out more often than eating in there is no guarantee they’re going to show up at your place. Even with great food and a terrific staff, you still need to get the word out. Here are some great ideas for marketing your restaurant.
Lots of Foodie Photos
By now, you should have set up your Facebook, Instagram, Pinterest and twitter accounts for your restaurant. The primary focus for your social media outreach should be amazing foodie photos. These would be fresh pictures of all the food that is coming out of your kitchen. Don’t just rely on stock photos you took the first week your opened. As you’re expediting orders, snap some pictures! Nothing will bring in the crowd more than a visual sample of what they can expect.
Loyalty programs have been around for a long time. In this new age of apps, those programs have become sophisticated and easy to use. You can partner up with a loyalty program that has guests checking in when they’re at the restaurant. Or you can go “old school” with a punch card. It’s a great way to keep guests coming back on a regular basis. That’s business you can depend on and it’s worth the occasional free meal.
Be Proactive With Yelp
Guests who visit your restaurant are going to post their reviews on Yelp whether you like it or not. That means you will have a page established for your business that you can actually enhance by adding photos, menu, prices and other items that a guest would be asking questions about. If you do get a negative review, then you should always answer it in a professional way. You might be able to turn that negative review around by offering a “do over.” Either way, you’ll be showing your guests that you care enough to pay attention to their criticisms.
Send Out Monthly Email Newsletter
A monthly email newsletter sent out to your customers is a great way of keeping them informed about specials, new menu items or upcoming events. You can also offer discounts and coupons with the email newsletter. Just make sure it is professionally done.
Keep the Place Clean
Cleanliness is vital to a successful restaurant. That holds true for the front and back of the house. You don’t want your guests to be stumbling around rubbish as they make their way to a restroom or see a lot of debris piled up in the parking lot. If you’ve reached a rubbish overflow situation, then you need to call in Junk King Atlanta. These junk removal professionals who will make quick work of removing all your unwanted rubbish from your property. A session with Junk King Atlanta will go a long way to keeping your restaurant clean and your customers happy.